Junior Achievement Course Style Guide

Junior Achievement Course Style Guide

What a fun project. JA’s volunteer-delivered, kindergarten-12th grade programs foster work-readiness, entrepreneurship and financial literacy skills. They introduce experiential learning to inspire students to dream big and reach their potential.  They have great content that reaches out to over 1 million students nation-wide. Junior Achievement has been around for a long time, almost 100 years. The problem was the content they were using looked very old and dated.

We started working with the new SVP of Product Development just she was appointed to the position. She was looking for a fresh face for the content… something that would help the students engage.

We did a snapshot of the course offerings and noted that the real tools needed to overhaul their educational content would be founded in the creation and implementation of strategic tools. We quickly developed a style guide to help create a product identity that could flow through the entire product catalog. After just a few weeks, stakeholders were noticing that the content was much more cohesive and visually appealing.

We feel the little things can make a big difference in enterprise product design.

  • Client Junior Achievement USA
  • Date March 1, 2017
  • Tags Design